The buying processes in both B2B and B2C markets begin with:
A)central planning.
B)need recognition.
C)postpurchase dissonance.
D)alternative evaluation.
E)order specification.

Question

Quizplus · Accepted Answer

The buying processes in both B2B and B2C markets begin with need recognition, as the consumer or business recognizes a problem or need that must be addressed. Central planning, alternative evaluation, order specification, and postpurchase dissonance come later in the buying process.

The Buying Processes in Both B2B and B2C Markets Begin