The first stage of the B2B buying process involves:
A)consideration of alternative solutions to derive potential specifications.
B)posting of RFP needs on the company website to invite alternative suppliers.
C)analysis of RFP proposals.
D)vendor negotiation and selection.
E)need recognition through either internal or external sources.

Question

Quizplus · Accepted Answer

The first stage of the B2B buying process is need recognition, which involves identifying a problem or opportunity that requires a purchase. This need could be recognized through internal sources such as changes in demand or production processes, or external sources such as new market trends or competitor activity.

The First Stage of the B2B Buying Process Involves