After need recognition and product specification, many firms using the business-to-business buying process:
A)identify product specification assessed through cultural determinism.
B)issue a request for proposals from invited suppliers.
C)proceed to proposal analysis.
D)enter vendor negotiation and selection.
E)revise need recognition through either internal or external sources.

Question

Quizplus · Accepted Answer

After need recognition (realizing they need to purchase something) and product specification (determining what features and standards the product must meet), firms typically issue a request for proposals (RFP) from suppliers. This allows them to gather and compare offers before making a decision.

After Need Recognition and Product Specification, Many Firms Using the Business-To-Business