One of the roles of the decider in a buying centre is to:
A)consume the product or service purchased by the gatekeeper.
B)determine how to buy a product.
C)suggest buying a particular product.
D)control information or access to influencers.
E)handle the paperwork of the purchase.

Question

Quizplus · Accepted Answer

The role of the decider is to determine how to buy a product, which includes making the final decision on which product to buy, the quantity, the price, the terms of delivery and payment, and any other related factors. The decider may consult with other members of the buying centre, but ultimately, they are the ones who make the final call on the purchase.

One of the Roles of the Decider in a Buying