Which of the following phrases defines the role of a buyer in a buying centre?
A)A person who utilizes the product or service purchased by the buying centre
B)A person who controls information or access to decision makers and influencers
C)A person who handles the paperwork of the actual purchase
D)A person who suggests buying a particular product
E)A person who ultimately determines what product to buy

Question

Quizplus · Accepted Answer

The role of a buyer in a buying centre specifically refers to the individual responsible for handling the paperwork and formalities of the actual purchase transaction.

Which of the Following Phrases Defines the Role of a Buyer