The goal of white papers used by marketers in a business-to-business (B2B)marketplace is to:
A)promote a product or solution from a specific company in the market.
B)help companies manage their followers, track analytics, and update their posts.
C)encourage companies to set up goals and put up their own money to increase their accountability.
D)provide valuable information that will help the company address its problems with new solutions.
E)control information or access to decision makers and influencers.

Question

Quizplus · Accepted Answer

The goal of white papers used by marketers in a business-to-business (B2B) marketplace is to provide valuable information that will help the company address its problems with new solutions. White papers offer in-depth information on a specific topic and are intended to educate and inform the reader. They are often used to establish a company or individual as a thought leader in a particular industry, and to generate leads and build credibility.

The Goal of White Papers Used by Marketers in a Business-To-Business