A modified rebuy refers to a buying situation in which:
A)a product is being purchased for the first time at a desired price level.
B)a similar product has been purchased in the past but some specifications have been changed.
C)the buying decision is likely to be quite involved and lengthy.
D)the buying centre does not have any previous experience with the product.
E)the buying centre buys additional units of a product that had previously been purchased.

Question

Quizplus · Accepted Answer

A modified rebuy is a buying situation in which a buyer has purchased a similar product in the past, but some specifications or requirements have since changed. As a result, the buyer must modify their purchasing decision in some way, such as by selecting a different vendor or product.

A Modified Rebuy Refers to a Buying Situation in Which