The buyer is often the only member of the buying centre involved in the process in a:
A)modified rebuy.
B)supplier buy.
C)straight rebuy.
D)new buy.
E)discount buy.

Question

Quizplus · Accepted Answer

In a straight rebuy, the buyer is typically the only member of the buying center involved in the process. This is because the organization is simply reordering the same product or service from their existing supplier without any significant changes in the buying situation or decision-making process.

The Buyer Is Often the Only Member of the Buying