Which of the following statements is true about white papers in a business-to-business (B2B)environment?
A)About fewer than 5 percent of B2B buyers regularly read white papers before making a purchase.
B)White papers are usually directed specifically at household consumers.
C)The goal of white papers is to guarantee profits from sale of goods and services.
D)A good white paper usually provides information about the industry in a promotional sense.
E)A significant majority of B2B marketers use white papers for their marketing efforts.

Question

Quizplus · Accepted Answer

According to the statement, "A significant majority of B2B marketers use white papers for their marketing efforts," which indicates that using white papers is a common marketing strategy in the B2B environment. Option A is false because many B2B buyers do read white papers before making a purchase decision. Option B is false because white papers are not typically directed at household consumers. Option C is incorrect because the goal of white papers is to inform and educate, not necessarily to guarantee profits. Option D is incorrect because a good white paper should provide objective and informative content rather than a promotional one.

Which of the Following Statements Is True About White Papers