Which of the following is the most complex and difficult of buying situations?
A)A modified rebuy
B)A new buy
C)A straight rebuy
D)An impulsive buy
E)A repeat buy

Question

Quizplus · Accepted Answer

A new buy involves purchasing a product for the first time, which means the buyer has no prior experience with the product or the supplier; the cost involved is generally high, and the decision-making process is complex and time-consuming as it requires extensive research, evaluation, and assessment of various suppliers and products. Therefore, a new buy is the most complex and difficult of buying situations.

Which of the Following Is the Most Complex and Difficult