The buying effort in business-to-business markets is structured, and involves technically trained and qualified professionals.

Question

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Business-to-business buying involves a structured process that is usually carried out by technically trained and qualified professionals who carefully evaluate potential suppliers and their offerings. This process is typically more complex and rigorous than buying in consumer markets, where purchasing decisions are often made on the basis of more emotional or subjective factors.

The Buying Effort in Business-To-Business Markets Is Structured, and Involves