The information search in the business-to-business process is more informal and less structured when compared to the business-to-consumer process.

Question

Quizplus · Accepted Answer

In the business-to-business (B2B) process, the information search tends to be more formal and structured due to the complexity of transactions, the higher stakes involved, and the need for detailed technical specifications and comparisons. This contrasts with the business-to-consumer (B2C) process, which often involves more informal and less structured information searches, as individual consumers typically make decisions based on less technical criteria and personal preferences.

The Information Search in the Business-To-Business Process Is More Informal