Jordan Inc.,an online retail firm,wanted to determine the development strategy of its rival company.Tapping into some online discussion groups,Jordan came to know that its rival had posted 20 job openings online.This move was indicative of the rival company's development strategy.Which of the following is being used by Jordan to gather information about its rival firm's strategy?

Question

Quizplus · Accepted Answer

Competitive intelligence is the process of gathering and analyzing information about competitors in order to gain an advantage in the marketplace. In this case, Jordan Inc. gathered information about its rival's development strategy by tapping into online discussion groups and noting that the rival had posted 20 job openings online. This information would help Jordan Inc. better understand its rival's plans and make strategic decisions accordingly.