Question 1

Some marketers have responded to the challenge of getting consumers' attention by moving some of their advertising expenditures from TV and print media to instant messaging and Internet-based reviews and ads.

Accepted Answer

This statement suggests that some marketers have shifted their advertising expenditures from traditional media (TV and print) to digital channels such as instant messaging and online reviews and ads.

Question 2

A restaurant has two menus,one printed in English,and the other printed in the local language.The prices on the English menu are double those on the other menu.The restaurant owners believe that if a customer cannot read the local language,he must be a tourist and will pay more.This is an example of:

Accepted Answer

This is an example of price discrimination, as the restaurant is charging different prices based on the language of the menu, assuming that customers who cannot read the local language are tourists and willing to pay more.

Question 3

While Maria is dining at her favourite Mexican restaurant,she is offered a discount voucher of $20 if she will provide the names and addresses of five friends who might also be interested in Mexican food.This is an example of:

Accepted Answer

This situation is an example of referral selling, where Maria is offered a discount voucher for recommending the restaurant to her friends.

Question 4

Parties that work with the focal firm are its corporate partners.

Accepted Answer

Parties such as suppliers, distributors, and other companies that collaborate with the focal firm are called corporate partners or strategic partners.

Question 5

Kelly saw an advertisement of TV being sold half-price.When she visits a store to buy it,she is told that she needs to buy a projector,as well,for the offer.Kelly is a victim of:

Accepted Answer

Kelly is a victim of bait-and-switch where the store lured her in with an offer of a half-price TV but then told her she needs to buy a projector as well for the offer.

Question 6

Generation Xers are also called millennials or the "echo boom" generation.

Accepted Answer

Generation Xers are not called millennials. Millennials are actually the generation that came after Generation X. The "echo boom" generation refers to the children of baby boomers, who were born in the 1980s and 1990s.

Question 7

Today,most Canadians have more time for leisure and to spend with family than they had before.

Accepted Answer

Despite technological advancements, many Canadians face increased work hours, job stress, and a culture of busyness, which can reduce leisure time and family time.

Question 8

A coffee shop chain opens across the street from a locally owned coffee shop.The base expenses for coffee and pastries are similar.However,the chain has corporate backing for support and therefore makes a decision to radically lower prices.Thus,it succeeds in attracting customers to its facility and eventually drives the local competitor out of business.This is an example of:

Accepted Answer

This situation describes predatory pricing, where a larger company lowers prices to drive a smaller competitor out of business. Price fixing is when companies collude to set prices at a certain level, price discrimination involves charging different prices to different customers, referral selling involves offering incentives for customers to refer new customers, and resale price maintenance involves setting a minimum price for retailers to sell a product.

Question 9

The latest trend of promoting low-calorie,high-nutrition organic products is a(n):

Accepted Answer

The trend of promoting low-calorie, high-nutrition organic products is a social trend. It is driven by consumers who are increasingly health-conscious and seeking out healthier food options. This trend is also influenced by social media and the growing influence of wellness and fitness bloggers and influencers.

Question 10

The presence of food products from different parts of the world in a grocery chain symbolizes:

Accepted Answer

The presence of food products from different parts of the world in a grocery chain symbolizes variance in the ethnic composition of society. It highlights the diversity of cultures and cuisines in the community and caters to the specific needs of different ethnic groups.

Question 11

The marketing practice being followed by the company is called:

Accepted Answer

The company is making false and exaggerated claims about their product's abilities, which is misleading advertising. They are also potentially putting consumers at risk by promoting it as a cure for illnesses when it has been shown to be ineffective.

Question 12

Demographics provide an easily understood "snapshot" of the typical consumer in a specific target market.

Accepted Answer

This statement is true. Demographics such as age, gender, income, education level, and ethnicity can help businesses understand the characteristics and preferences of their target market.

Question 13

The marketing practice used by the mouthwash company will be checked by the:

Accepted Answer

The answer of The marketing practice used by the mouthwash...

Question 14

A retail store enters into an agreement to buy cheese from a large supplier.The retail store is bound by this agreement and cannot buy cheese from local dairy farms although its prices are lower.This is an example of:

Accepted Answer

This is an example of exclusive dealing, where the retail store agrees to buy cheese exclusively from the large supplier and cannot purchase from local dairy farms.

Question 15

Two airline companies enter into a secret pact to simultaneously increase their fuel surcharges.As a result of the pact,fuel surcharges rose from $10 a ticket to more than $100 a fare.This is an example of:

Accepted Answer

The scenario described is an example of price fixing, which is an illegal practice where two or more companies agree to set a specific price for their products or services. In this case, the two airline companies agreed to increase their fuel surcharges simultaneously, resulting in a significant increase in price for consumers.

Question 16

The relative ease with which consumers can use social media has increased the power of consumers to affect a firm's marketing strategy.

Accepted Answer

Social media has given consumers a platform to express their opinions, feedback, and suggestions about a firm's marketing strategy, which can potentially impact the firm's reputation and sales. This increased power of consumers has made it essential for firms to monitor and respond to feedback on social media platforms to effectively manage their marketing strategy.

Question 17

Culture is defined as the shared meanings,beliefs,morals,values,and customs of a group of people.

Accepted Answer

This is the commonly accepted definition of culture.

Question 18

Food-related advertisements cannot be aired during children's programming.

Accepted Answer

This is a regulation set by the Federal Communications Commission (FCC) in the United States to protect children from being exposed to unhealthy food marketing during TV programs specifically targeted at them.

Question 19

If the interest rate goes down,consumers have an incentive to save more because they earn more for loaning the bank their money.

Accepted Answer

If the interest rate goes down, consumers earn less for loaning their money to the bank. This actually reduces the incentive to save and may encourage people to spend more instead of saving.

Question 20

Generation X's quest for youth,in both attitude and appearance,provides a massive market for anti-aging products,cosmetics,pharmaceuticals,and biotechnology.

Accepted Answer

The answer of Generation X's quest for youth,in both attitude...

Quiz 3: Marketing Ethics