In relation to strategic planning process, the question whether a firm can serve a market ethically switches to whether the firm should indulge in particular marketing practices during the phase of:

Question

Quizplus · Accepted Answer

The implementation phase involves putting the strategic plan into action. During this phase, the firm will be engaging in marketing practices to serve the market. The question of whether the firm should indulge in particular marketing practices would be relevant at this stage as it would determine the ethical considerations the firm should make as it implements its strategies.

In Relation to Strategic Planning Process, the Question Whether a Firm