Which of the following refers to an agent or intermediary with which the sender works to develop the marketing communication?
A)Receiver
B)Decoder
C)Transmitter
D)Creator
E)Sender

Question

Quizplus · Accepted Answer

The transmitter in marketing communication refers to the agent or intermediary that the sender uses to format and convey their message effectively to the target audience. This could be an advertising agency, a marketing firm, or any entity that helps in crafting and transmitting the communication.

Which of the Following Refers to an Agent or Intermediary