The person who reads, hears, or sees and processes the information contained in the IMC message or advertisement is referred to as the:
A)receiver.
B)decoder.
C)transmitter.
D)creator.
E)sender.

Question

Quizplus · Accepted Answer

The receiver is the person who receives and processes the information in the IMC message or advertisement. They are the intended target audience of the communication.

The Person Who Reads, Hears, or Sees and Processes the Information