Which of the following is a paid form of communication from an identifiable source, delivered through a communication channel, and designed to persuade the receiver to take some action, now or in the future?
A)Tracking
B)Pretesting
C)Advertising
D)Decoding
E)Feedback loop

Question

Quizplus · Accepted Answer

Advertising is a paid form of communication from an identifiable source, delivered through a communication channel, and designed to persuade the receiver to take some action, now or in the future. Tracking refers to monitoring and measuring the effectiveness of advertising efforts, pretesting refers to testing advertising before launching it, decoding refers to the process of interpreting a message, and feedback loop refers to the process of receiving and responding to feedback from customers or other stakeholders.

Which of the Following Is a Paid Form of Communication