A two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision is called:
A)frequency.
B)media buy.
C)impression.
D)public relations.
E)personal selling.

Question

Quizplus · Accepted Answer

A two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision is a key characteristic of personal selling. Personal selling involves face-to-face interaction between the seller and the buyer, with the aim of building a relationship, addressing customer needs and concerns, and guiding the buyer towards making a purchase. While other marketing communication tools such as advertising, public relations, and media buying can also influence purchase decisions, they are typically one-way in nature and do not involve the same level of personal interaction as personal selling. Therefore, the best choice for this question is E, personal selling.

A Two-Way Flow of Communication Between a Buyer and a Seller