A company that manufactures computers wants to project its products' advantages.It uses broadcasting media to reach customers.It pays a fee to a broadcasting channel to feature its product.The aim of the company is to persuade customers to buy its computers.Which of the following is being exemplified in this scenario?
A)Event sponsorship
B)Weblog
C)Advertising
D)Cause-related marketing
E)Personal selling

Question

Quizplus · Accepted Answer

The scenario describes advertising, which involves paying for communicating through various media to persuade customers to buy a product or service. Event sponsorship involves funding a particular event to promote a brand or cause. A weblog is an online platform where individuals or organizations can share their thoughts and opinions. Cause-related marketing involves promoting a brand's association with a particular social cause. Personal selling involves direct interaction between a salesperson and a customer to persuade them to make a purchase.

A Company That Manufactures Computers Wants to Project Its Products