Which of the following refers to a targeted form of communication distributed to a prospective customer's mailbox or inbox?
A)Cause-related marketing
B)Direct mail
C)DRTV
D)Kiosks
E)Personal selling

Question

Quizplus · Accepted Answer

Direct mail refers to a targeted form of communication distributed to a prospective customer's mailbox or inbox. Cause-related marketing refers to a marketing strategy where a brand or company aligns itself with a social or environmental cause. DRTV (Direct Response Television) refers to TV ads that encourage consumers to take action and purchase a product or service. Kiosks refer to self-service machines placed in public locations for selling products or providing information. Personal selling refers to face-to-face communication between a salesperson and a prospective customer to make a sale.

Which of the Following Refers to a Targeted Form of Communication