Jeff started a pet care centre.First, he compiled a list of people in his neighbourhood who had pets, and then he used the Internet to send messages to all these people to let them know of the services he was offering.This is an example of:
A)cause-related marketing.
B)direct mail.
C)DRTV.
D)a kiosk.
E)media buy.

Question

Quizplus · Accepted Answer

This is an example of direct mail, as Jeff directly targeted individuals with pets in his neighbourhood through sending messages via the Internet.

Jeff Started a Pet Care Centre