A company dealing in anti-aging creams has created a 30-minute infomercial explaining the benefits of the cream.It also provides a toll-free number for interested customers.This is an example of:
A)a catalogue.
B)direct mail.
C)DRTV.
D)a kiosk.
E)cause-related marketing.

Question

Quizplus · Accepted Answer

The infomercial with a toll-free number for interested customers is an example of Direct Response Television (DRTV) as it is aimed at generating an immediate response from the customer.

A Company Dealing in Anti-Aging Creams Has Created a 30-Minute