A newly opened educational institution plans to purchase airtime on the local television network to advertise the institution.It has also bought space in the newspaper for a print ad.This is an example of:
A)media buy.
B)USP.
C)direct mail.
D)cause-related marketing.
E)deceptive advertising.

Question

Quizplus · Accepted Answer

This situation is an example of media buy because the educational institution is purchasing airtime on a local television network and space in a newspaper for a print ad. Media buying is the process of purchasing advertising time and space to reach a specific audience.

A Newly Opened Educational Institution Plans to Purchase Airtime on the Local