A company specializes in technical gadgets for home security.Its advertisements focus on the fear of threat and the potential dangers that loved ones might face in case a home is left unguarded.This is an example of:
A)esteem appeal.
B)emotional appeal.
C)physiological appeal.
D)ethos appeal.
E)social appeal.

Question

Quizplus · Accepted Answer

The advertisements of the company focusing on the fear of threat and potential dangers that loved ones might face indicate an emotional appeal. It aims to evoke fear and concern in the target audience's emotions to persuade them to buy the company's products to ensure their home security.

A Company Specializes in Technical Gadgets for Home Security