The percentage of the target population exposed to a specific marketing communication, such as an advertisement, at least once, is called:
A)frequency.
B)click-through tracking.
C)encoding.
D)gross rating points.
E)reach.

Question

Quizplus · Accepted Answer

The definition given in the question is that of reach, which is the percentage of the target population that has been exposed to a marketing communication at least once. Therefore, the correct choice is E, and not any of the other options such as frequency, click-through tracking, encoding, or gross rating points.

The Percentage of the Target Population Exposed to a Specific