Blade and Co. manufactures dirt bikes and is launching a new bike in the market. It uses a champion dirt bike rider to endorse the new bike. It pays a substantial fee to a broadcasting channel to air the endorsement. The endorsement features the benefits of the bike, which include its mileage, durability, and sturdiness, as well as the smoothness of its engine. The endorsement uses the dirt bike rider to convey a sense of adventure, ruggedness, and unbridled freedom.
-Blade and Co.'s endorsement features the benefits of the new bike, which range from its durability and sturdiness to its mileage and the smoothness of its engine.This is an example of:
A)esteem appeal.
B)emotional appeal.
C)ethos appeal.
D)rational appeal.
E)social appeal.

Question

Quizplus · Accepted Answer

The endorsement focuses on the objective features and benefits of the dirt bike, such as durability, sturdiness, mileage, and engine smoothness, which appeal to the rational side and logical reasoning of potential customers. Therefore, it is an example of a rational appeal.