Which of the following best determines the level of difficulty a manufacturer has in getting retailers to purchase its products?
A)The level of sophistication of the product
B)Customer expectations
C)The relative power of the manufacturer and retailer
D)Product line complexity
E)Advertising expenditure

Question

Quizplus · Accepted Answer

The relative power of the manufacturer and retailer is the most important factor in determining the level of difficulty a manufacturer has in getting retailers to purchase its products. If the retailer has more power, they may demand better terms or exclusivity, making it harder for the manufacturer to distribute their products. If the manufacturer has more power, they can dictate terms to the retailer and exert more control over distribution.

Which of the Following Best Determines the Level of Difficulty