Which of the following types of stores tailor their retail strategy to very specific market segments by offering deep but narrow assortments and sales associate expertise?
A)Specialty
B)Discount
C)Department
D)Off-price
E)Convenience

Question

Quizplus · Accepted Answer

Specialty stores tailor their retail strategy to very specific market segments by offering deep but narrow assortments and sales associate expertise. They focus on a particular product category, such as electronics, beauty products, or athletic wear, and offer a wide range of products within that category. Sales associates are often experts in the category and can provide in-depth product knowledge and personalized recommendations to customers. Discount stores, department stores, and off-price stores offer broader assortments and do not have the same level of specialization and expertise. Convenience stores offer a limited assortment of products for convenience rather than specialization.

Which of the Following Types of Stores Tailor Their Retail