Leo Corp., a hardware retailer, sells products at low prices that appeal to the working class.Leo has flyer inserts that advertise current sales and special pricing delivered with a popular newspaper.Which of the following elements of the marketing mix is Leo using to create its retail strategy?
A)Process
B)Product
C)People
D)Price
E)Place

Question

Quizplus · Accepted Answer

Leo Corp. is using price as a key element in its marketing mix by offering low prices that appeal to the working class. The flyer inserts that advertise current sales and special pricing further emphasize the importance of price in its retail strategy.

Leo Corp, a Hardware Retailer, Sells Products at Low Prices That