An agreement between a manufacturer and retailer in which the manufacturer agrees to defray some advertising costs is called:
A)bartering.
B)licensing.
C)co-operative advertising.
D)share of wallet.
E)covert advertising.

Question

Quizplus · Accepted Answer

Cooperative advertising is an agreement between a manufacturer and a retailer, in which the manufacturer agrees to share some advertising costs. This is typically done to increase the visibility of the manufacturer's products and drive sales. In this type of advertising, both parties benefit from the increased exposure and sales, and it can be a cost-effective way for a manufacturer to promote their products.

An Agreement Between a Manufacturer and Retailer in Which the Manufacturer