Buy Easy is an electronics retailer that sells branded electronic goods.To increase sales, one laptop manufacturer enters an agreement to bear costs of advertising its products prominently at Buy Easy checkout counters.The marketing mix element that is being used to create Buy Easy's retail strategy is:
A)process.
B)promotion.
C)place.
D)price.
E)people.

Question

Quizplus · Accepted Answer

The marketing mix element that is being used here is promotion, as the laptop manufacturer is bearing the cost of advertising its products prominently at Buy Easy checkout counters to increase sales.

Buy Easy Is an Electronics Retailer That Sells Branded Electronic