Which of the following refers to the percentage of a customer's purchases made from a particular retailer?
A)Revenue per user
B)Share of wallet
C)Co-operative advertising
D)Gross sales
E)Acquisition costs

Question

Quizplus · Accepted Answer

Share of wallet refers to the percentage of a customer's purchases made from a particular retailer. A retailer with a higher share of wallet has a larger portion of a customer's overall spending.

Which of the Following Refers to the Percentage of a Customer's