A prominent pizza chain opens its outlets in the best locations in the country to gain an advantage over its competitors and new brands entering the market.Which of the following elements of the marketing mix is being used by the firm to create its retail strategy?
A)Place
B)Product
C)Promotion
D)Price
E)Process

Question

Quizplus · Accepted Answer

The prominent pizza chain is using the element of 'Place' in the marketing mix to create its retail strategy. By opening its outlets in the best locations in the country, the firm aims to gain an advantage over its competitors and new brands entering the market. Place refers to the distribution channels, physical locations, and methods of reaching the customer. In this case, the pizza chain is strategically choosing the locations of its outlets to make it more convenient for customers to access and purchase their products.

A Prominent Pizza Chain Opens Its Outlets in the Best