A benefit of the catalogue channel is:
A)access to loyalty program information.
B)the opportunity to touch and feel while examining the product.
C)easy access to product information anytime and for a long period of time.
D)access to information regarding customers' shopping behaviour.
E)entertainment and social interaction.

Question

Quizplus · Accepted Answer

The benefit of the catalogue channel is easy access to product information anytime and for a long period of time. Catalogues typically have a longer shelf life than other advertising mediums, allowing customers to refer to them as needed.

Other options listed such as loyalty program information (A), touch and feel (B), or information regarding customers' shopping behaviour (D) are not unique to the catalogue channel and can be found in other channels. Entertainment and social interaction (E) is not typically a benefit of the catalogue channel.

A Benefit of the Catalogue Channel Is