Michaels, a popular clothing brand, is trying to enter a new market by introducing a line of exclusive leather bags. The firm conducts research to understand the characteristics of retailers to determine the best channel for marketing its products. It decides to place its products with a retailer that exclusively sells leather bags. This retail store offers an assortment of merchandise, divided into categories, offering a wide choice to customers, which helps attract new and existing customers to the product.
-The firm conducts research so as to understand the characteristics of retailers while considering which of the following factors?
A)Choosing a retail partner
B)Creating a retail strategy
C)Identifying the type of retailer
D)Exploring a multichannel strategy
E)Considering the distribution intensity

Question

Quizplus · Accepted Answer

The firm is conducting research to understand the characteristics of retailers, which is necessary to identify the type of retailer that would be the best fit for its leather bags. Therefore, the correct choice is identifying the type of retailer (option C). The other choices (A, B, D and E) are not relevant in this context.

Michaels, a Popular Clothing Brand, Is Trying to Enter a New