A food manufacturing company that has developed a new nutrition bar is working with its retailers in developing advertising and point-of-sale signs for its product.The factor that is being considered by the company in the above scenario is:
A)exploring a multichannel strategy.
B)choosing a retail partner.
C)identifying the type of retailer.
D)creating a retail strategy.
E)deciding on the distribution intensity.

Question

Quizplus · Accepted Answer

The company is considering developing advertising and point-of-sale signs for its product with its retailers, indicating that they are creating a retail strategy. The other options (exploring a multichannel strategy, choosing a retail partner, identifying the type of retailer, and deciding on the distribution intensity) are not relevant to the scenario presented.

A Food Manufacturing Company That Has Developed a New Nutrition