Olive Inc., a multichannel retailer, would like to allow its customers to look through the products at their own pace and experience the product through the senses before making a purchase.It also wants to extend personal service to those customers who prefer it.Olive can achieve this best by:
A)increasing its number of kiosks.
B)opening more retail stores.
C)increasing the variety of its catalogues.
D)reducing its workforce.
E)increasing its manufacturing capability.

Question

Quizplus · Accepted Answer

Opening more retail stores would allow customers to physically browse and experience the products. This would provide customers with a more personal, sensory experience and also allow them to receive personal service from employees. Increasing kiosks or catalogues may not provide the same level of customer experience, and reducing the workforce or increasing manufacturing capability are not directly related to improving customer experience.

Olive Inc, a Multichannel Retailer, Would Like to Allow Its Customers