Electrore is a manufacturer of commercial washing machines.The firm uses personal selling to sell its products to various channel members who then distribute the product to consumers.What type of strategy is the firm using?

Question

Quizplus · Accepted Answer

The firm is using a push distribution strategy, where they sell their products to channel members who then distribute to consumers. This is a common strategy for products like commercial washing machines that are often purchased by businesses rather than individual consumers.

Electrore Is a Manufacturer of Commercial Washing Machines