A firm with a company objective that can be implemented by focusing on target return pricing is using a:
A)sales orientation.
B)customer orientation.
C)profit orientation.
D)demand orientation.
E)competitor orientation.

Question

Quizplus · Accepted Answer

Focusing on target return pricing is a profit-oriented approach, meaning that the company's objective is to maximize profits while considering the costs and setting prices accordingly. This approach is different from a sales orientation, where the objective is to maximize sales, or a customer orientation, where the objective is to maximize customer satisfaction. A demand orientation focuses on meeting the needs and wants of the market, while a competitor orientation focuses on beating the competition.

A Firm with a Company Objective That Can Be Implemented