Lee's offer of customized men's T-shirts for $11.99 is an example of:
A) rebates.
B) size discounts.
C) markdowns.
D) odd prices.
E) quality discounts.

Question

Quizplus · Accepted Answer

Lee's offer of $11.99 is an odd price, which is a psychological pricing technique used to make the price appear lower than a rounded price, like $12. Odd prices are often used by retailers to attract customers by making prices seem more affordable.

Lee's Offer of Customized Men's T-Shirts for $11