Jami is managing an extended advertising campaign for a local convenience store chain.The campaign includes a series of television,radio,and print messages.As part of monitoring the campaign,Jami will keep track of:

Question

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Jami should be monitoring all of these factors in order to best manage the advertising campaign for the convenience store chain. Changes in weather and economic conditions can impact consumer buying habits, while tracking rival stores and special community events can provide opportunities for the chain to stand out and reach new customers.

Jami Is Managing an Extended Advertising Campaign for a Local