__________ are special incentives or excitement-building programs that encourage consumers to purchase a particular product,often used in conjunction with advertising or personal selling programs.

Question

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Sales promotions are specifically designed to encourage customers to purchase a product or service. These promotions can take various forms such as discounts, coupons, contests, rebates, etc. They are often tied to specific marketing campaigns and can help to create a sense of urgency and excitement around a product. Premiums, trade incentives, push programs, and targeted leader items can also be parts of sales promotions, but sales promotions encompass a wider range of marketing tactics.

__________ Are Special Incentives or Excitement-Building Programs That Encourage Consumers