Lisa was extremely disappointed when,in her first marketing job,she was assigned to work on a product in the mature phase of the product life cycle.Her work in school had focused on new products,which seemed much more exciting.Once she started working with the product team,she became more enthusiastic as she discovered that:
A) she could take the product into a new market segment to stimulate new growth.
B) simple product redesign could reinvigorate the product.
C) changes in consumers' preferences were opening up new market segments.
D) taking the product to international markets would stimulate growth.
E) All of these.

Question

Quizplus · Accepted Answer

All of the options listed are potential ways that Lisa could become more enthusiastic and find opportunities for growth with the mature product. By taking the product into a new market segment, redesigning it, or exploring international markets, she could stimulate new growth and find ways to keep the product relevant. Additionally, changes in consumer preferences could create new opportunities for growth and help her find new ways to market the product. Therefore, all of these options could help Lisa find ways to make the mature product more exciting and profitable.

Lisa Was Extremely Disappointed When,in Her First Marketing Job,she Was