When entering into a franchise agreement,what term is used to refer to the firm that is granted the right to operate a business using the franchise name and business concept?

Question

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The term used to refer to the firm that is granted the right to operate a business using the franchise name and business concept is the franchisee. The franchisor is the firm that grants the franchisee the rights to use their name and business concept. Franchise agent and franchise partner are not commonly used terms in the context of franchise agreements.

When Entering into a Franchise Agreement,what Term Is Used to Refer