Question 1

Which of the following is not one of the key inputs a firm needs to understand and appreciate in terms of corporate social responsibility (CSR)?

Accepted Answer

The answer of Which of the following is not one...

Question 2

A meat packing company discovers that six months ago it unknowingly distributed meat from a cloned cow.The firm is unaware of any specific risks to humans consuming the meat; however,some scientists have raised questions,and some consumers are afraid of possible future problems.The meat company has to decide whether or not to make this matter public.How should it begin the process of making an ethical decision?

Accepted Answer

The best way to begin the ethical decision-making process in this situation is to identify the issues raised by the situation. This includes considering the potential risks to human health, the concerns raised by scientists, and the fears of consumers. Brainstorming alternatives, asking managers to vote, or letting the board of directors decide may be steps in the decision-making process, but they should come after identifying the issues and considering the potential consequences of any decision made. Offering refunds in return for silence is unethical and could potentially harm the company's reputation further. Therefore, option D is the best choice.

Question 3

Anupam's company manufactures industrial ladders.He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves.During which phase of the strategic marketing planning process should this issue be addressed?

Accepted Answer

The answer of Anupam's company manufactures industrial ladders.He is concerned...

Question 4

Burt's Bees mission is an "Earth Friendly,Natural Personal Care Company." As part of that mission,Burt's Bees has a "Zero Waste to Landfill" initiative.During what phase of the strategic marketing planning process would this initiative be pursued?

Accepted Answer

The answer of Burt's Bees mission is an "Earth Friendly,Natural...

Question 5

In Ethical and Societal Dilemma 3.1,Steve Jansen's small retail store had the opportunity of running a promotion for a weight loss product that would generate 30% to 40% increase in revenue,but chose not to because a teenage girl had recently died from an eating disorder.Which stakeholders were Steve Jansen's primary concern when he chose not to run the promotion?

Accepted Answer

Steve Jansen's primary concern when he chose not to run the promotion was the members of the community, especially those who may be vulnerable to developing eating disorders. He put ethical considerations and societal responsibility above potential profits, recognizing the harm that promoting a weight loss product could cause.

Question 6

When Toyota owners began to report problems with sticking accelerator pedals and non-functioning brakes,Toyota at first ignored or rejected the claims.Eventually,the company evaluated the issue.Which of the four steps of the Ethical Decision-Making Framework was Toyota performing when it recalled several of its 2007-2010 models?

Accepted Answer

When Toyota recalled several of its 2007-2010 models, the company was choosing a course of action, which is the fifth step of the Ethical Decision-Making Framework. This was after assessing risk, identifying issues, gathering information and identifying stakeholders, and brainstorming and evaluating alternatives.

Question 7

For every consumer who purchases a pair of TOMS shoes for $55.00,the company promises that a child will receive a pair of shoes.TOMS shoes is actively engaging in:

Accepted Answer

TOMS shoes is actively engaging in corporate social responsibility by implementing a one-for-one business model where for every purchase, a child in need receives a pair of shoes. This practice demonstrates the company's commitment to society and its efforts to make a positive impact beyond its profits.

Question 8

Paul wants to work for a firm that demonstrates corporate social responsibility.Draw up a list of questions Paul could use in an interview to determine the level of commitment of potential employers.

Accepted Answer

The answer of Paul wants to work for a firm...

Question 9

Critics of corporate social responsibility (CSR)maintain that:

Accepted Answer

Critics of CSR argue that it is unnecessary and inappropriate for a firm whose goal is solely to make a profit. They also question whether stockholders benefit from corporate citizenship programs and argue that the benefits are hard to quantify and unclear. Therefore, all of these statements are valid criticisms of CSR according to its critics.

Question 10

Identify how a company may use the Corporate Social Responsibility Framework and identify the different Inputs and Outputs when a corporation implements Corporate Social Responsibility.

Accepted Answer

The answer of Identify how a company may use the...

Question 11

In the "Blogging CEO" scenario,the CEO of ACME Bubblegum blogs anonymously,praising his company.The CEO:

Accepted Answer

The CEO may be using anonymity to engage in behavior that he would not engage in publicly. This raises ethical concerns about transparency and honesty in business.

Question 12

Corporate social responsibility (CSR):

Accepted Answer

All of these statements are true about corporate social responsibility (CSR). CSR is becoming more prevalent as companies recognize the importance of social and environmental issues. It covers a wide range of activities beyond philanthropic and community-based activities, including marketing, sales, and production. CSR is also considered a criterion for determining whether a firm should be included in most-admired company rankings. It is a voluntary activity, meaning that companies are not required by law to engage in CSR activities but choose to do so as part of their commitment to ethical and sustainable business practices.

Question 13

Elena is the CEO of a small manufacturing firm.She is concerned with meeting the investment objectives of the firm's shareholders,and sees no value in corporate social responsibility.Elena's attitude is:

Accepted Answer

Elena's attitude towards corporate social responsibility is consistent with the views of other critics who believe that a corporation's primary objective should be to maximize profits and shareholder value. While there is growing awareness of the importance of social responsibility in the 21st century, there are still many who hold this view. It is not uncommon for manufacturers to prioritize financial goals over social or environmental concerns, especially in competitive markets. However, it is important for companies to consider the impact of their actions on stakeholders and the broader community. Elena's attitude is not necessarily unethical, but it reflects a narrow focus on financial outcomes that may not be sustainable or beneficial in the long term.

Question 14

If Sadaf decides to sell the best ice cream on earth,and intends to establish a strong ethical climate in her organization,during which phase of the strategic marketing planning process should she introduce ethical considerations?

Accepted Answer

Ethical considerations should be introduced during the planning phase of the strategic marketing planning process. This will ensure that ethical considerations are integrated into all aspects of the marketing plan and that a strong ethical climate is established throughout the organization. Waiting until the implementation phase or later may lead to ethical issues arising that could have been mitigated or avoided if ethical considerations were addressed during the planning phase.

Question 15

Walmart is leaving no stone unturned in its attempt to position itself as the retail industry's sustainability leader.As explained in Adding Value 3.3,identify the specific requirements Walmart's suppliers must satisfy to help Walmart to achieve its goal.

Accepted Answer

Walmart's suppliers must become 20% more energy efficient by 2012. This is one specific requirement that suppliers must meet to help Walmart achieve its sustainability goals. The other options listed are not accurate requirements for suppliers.

Question 16

The CEO of your firm,a distributor for a domestic beer manufacturer,has asked you to take on a special project.She has been hearing about a growing trend toward corporate social responsibility,but wonders if this is a reasonable investment for the firm.Outline the costs and benefits in general terms and draw your own conclusion for her consideration.

Accepted Answer

The answer of The CEO of your firm,a distributor for...

Question 17

How would you distinguish a firm that practices corporate social responsibility from one that behaves ethically?

Accepted Answer

The answer of How would you distinguish a firm that...

Question 18

The Henry Ford Health System (a health care provider)has set strict limits for pharmaceutical representatives,and will no longer allow doctors in its system to accept free lunches,gifts,or other perks from the pharmaceutical representatives.The Henry Ford Health System probably established this policy because:

Accepted Answer

The Henry Ford Health System has set these limits to reduce the possibility of unethical purchasing decisions, such as doctors being influenced by perks and gifts from pharmaceutical representatives. This policy is aimed at promoting ethical behavior and maintaining the integrity of the health care system.

Question 19

In the "Money from Mailing Lists" scenario,the heart of the issue is that:

Accepted Answer

The main concern in the "Money from Mailing Lists" scenario is the potential invasion of consumer privacy when their information is used without consent.

Question 20

Johnson and Johnson recently realized that at least 1,000 lots of products specifically children's medication Tylenol,Motrin,Zyrtec and Benadryl contained too high a concentration of their active ingredient.In order to behave ethically,Johnson and Johnson should:

Accepted Answer

To behave ethically, Johnson and Johnson should delay further production until they can identify the issue and recall defective products that have already been sold. This is important to ensure that customers are not harmed by the high concentration of active ingredients in the medication. Recalling the product is the responsible thing to do to ensure the safety of their consumers.

Quiz 3: Marketing Ethics

Which of the following is not one of the key inputs a firm needs to understand and appreciate in terms of corporate social responsibility (CSR) ?