The textbook describes the implications of marketing research Harrah's did about its customers.In particular,the research revealed that "high rollers" were not the most important customers; the most profitable customers were actually middle-aged working people who spent relatively little per trip but who visited several times per year.What kinds of actions could result from this kind of marketing research finding?

Question

Quizplus · Accepted Answer

The Answer of The textbook describes the implications of marketing research Harrah's did about its customers.In particular,the research revealed that "high rollers" were not the most important customers; the most profitable customers were actually middle-aged working people who spent relatively little per trip but who visited several times per year.What kinds of actions could result from this kind of marketing research finding?

The Textbook Describes the Implications of Marketing Research Harrah's Did