Celia's firm has developed a breakfast cereal targeted toward children.Rather than compete in the mature U.S.market,she has decided instead to introduce the product to Europe where she feels it will be innovative.Her ad agency urged caution because:
A) advertising regulations differ,including advertising to children.
B) print media is so different in Europe that it would be difficult to create a global campaign.
C) literacy rates are significantly lower in Europe,and print ads would be ineffective.
D) research indicates that European children do not eat breakfast as often as American children.
E) domestic advertising agencies cannot earn commissions on advertising they place overseas.
Correct Answer:
Verified
Q84: When a company decides to minimize risk
Q88: When Ford Motor Company decided to sell
Q90: Which of the following statements best describes
Q99: Which of the following best describes the
Q101: You have been asked to evaluate the
Q109: The WTO is the most important organization
Q109: How could a marketer adapt a product
Q110: When shopping for a car you notice
Q120: Brands can be extremely valuable domestically,but international
Q121: You have been asked to evaluate the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents