Everyday low pricing (EDLP)provides value to consumers by
A) continually offering items on sale.
B) minimizing the number of options a consumer can evaluate.
C) noncumulative quantity discounts.
D) reducing their search costs.
E) creative use of referencing pricing.

Question

Quizplus · Accepted Answer

Everyday low pricing (EDLP) reduces consumers' search costs by providing a consistent and predictable pricing structure, eliminating the need for shoppers to constantly search for sales or discounts. This can create a sense of value for consumers and encourage repeat purchases.

Everyday Low Pricing (EDLP)provides Value to Consumers by