According to your text,research has consistently shown that consumers usually rank which of the four Ps as one of the most important factors in their purchase decisions?
A) Promotion
B) Place
C) Product
D) Perception
E) Price

Question

Quizplus · Accepted Answer

Research has consistently shown that consumers usually rank price as one of the most important factors in their purchase decisions. While other factors such as product quality and brand reputation may also play a role, price is generally considered a crucial consideration for consumers when making purchase decisions.

According to Your Text,research Has Consistently Shown That Consumers Usually